Social impact has become a top priority for companies when it comes to building their business models. The forced introspection brought about by pandemic lockdowns seems to have accelerated this trend; the reassessment of priorities is causing shifts in the work paradigm, with both consumers and employees demanding more transparency, accountability and responsibility than ever.
The power of purpose
In this current scenario, it’s just not enough to receive compensation for one’s labor. For a great number of people, social impact now constitutes a major deciding factor in their careers, pushing them to actively seek out opportunities that align with their life values.
It comes as no surprise that companies are working hard to keep up with these developments. Apart from retaining top talent, policies that strive for the common good have proven to reap many competitive benefits, including brand recognition, an improved public reputation, better access to funding, and customer loyalty.
But profits and pay checks aside, the social footprint has become a key player in today’s ecosystem, reshaping and shifting the idea of work-life balance into more of a life-work balance. Serving a higher purpose and doing communal good becomes as -or sometimes even more- important than the material perks a position can offer.
How embracing positive social impact can benefit your career
With more and more companies becoming aware of the importance of having a purpose-driven business strategy, the opportunities to contribute to social change are on the rise.
There are countless ways in which you can work positive social impact into your career path, along with many beneficial reasons to do so.
Better motivation and productivity
Approaching your career in a way that fits your values will give you direction and a clear purpose. It will help you understand your place in the world and the impact you can have on it, serving as motivation to keep working and moving forward.
Connecting and building solid partnerships
Teaming up with others over a common goal can help build stronger bonds and give you a sense of belonging. All players of society must act together to inspire change. Therefore, a collective approach to social challenges can create more powerful and lasting solutions.
Bringing change to all areas of your life
They say change starts at home, but it shouldn’t have to stay just there. By including positive social impact in your career choices, you can build a future that’s integrated and aligned with who you truly are, with your values serving as a compass to guide you in all aspects of your life.
Developing an innovative mindset
By working to find solutions that serve the common good, you are not only contributing to society, but also developing an innovative mindset that will help you create even better ones in the long run.
Leaving a footprint
Apart from the passion and motivation that comes with having a purpose, working towards the collective good leaves a footprint. What you do today can become an example and inspiration for future change-makers looking to contribute to a better world.
The way to a socially responsible career
The most fulfilling career path is the one that stands at the intersection of what you like to do, what you do well, and what you believe in. How do you find your way to it?
Examine your interests, find the causes that speak to you, and take these as a roadmap to guide you. The options are endless; the most important thing is to always focus on your purpose and your desire to transform society.